Hotel Sustainability Basics は世界的に認められたガイドラインで、すべてのホテルや宿泊施設が最低限導入するべき、サステナビリティ指標を定めたものです。これは、業界が業界のために開発したプログラムで、ホテルや宿泊施設のサステナビリティを推進するために必要な12の行動基準を示しています。WTTCは、世界中の観光地や宿泊施設関係者に対して、この行動基準の採用を促すとともに、サステナビリティの最低水準を底上げするように呼びかけています。.
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The Hotel Sustainability Basics は、段階的にサステナビリティへ取り組むための第一歩として、活用できるプログラムです。また、その後はより意欲的な取り組み（例：Pathway to Positive Hospitality、または、Global Sustainable Tourism Criteria）へと拡大させることも可能です。
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8つの基準を満たす
9つ以上の基準を満たす
12の基準を満たす
さらに高いサステナビリティを目指す
この取り組みを正式に支持し参加することで、世界が求めるホスピタリティ業界の包括的かつ持続可能な発展をさらに推進します。また、このプログラムの基礎となるガイドラインの基準を満たすことで、あなたのホテルや宿泊施設が業界をリードする模範となり、より良い未来の構築へ繋がるでしょう。
Basics プログラムを凖拠することは、ホテルや宿泊施設が持続可能な方法で運営されていることを証明し、環境意識の高いゲストのニーズに応えることができます。
ホテルや宿泊施設がサステナビリティを推進することで、ビジネスパートナー（B2B）、顧客（B2C）、政府機関（B2G）との信頼関係を築き、サステナビリティリーダーとしての地位を強化することができます。
進捗状況を包括的に追跡し、ベンチマークと比較することで、環境および社会への影響を深く理解し、業務の見直しや改善の機会を特定できます。
資源を効率的に使用し、サプライチェーンを賢く管理するなど、環境に配慮した持続可能なビジネス手法を採用することで、コスト削減につながります。
基本的なサステナビリティ指標を導入することで、ホテルや宿泊施設は進化する環境規制や報告要件を遵守するための基盤を築くことができます。
Hotel Sustainability Basicsは国内外で認知されたスキームと整合性のあるガイドラインで、各ホテルや宿泊施設はサステナビリティへの取り組みの一環として、これらのスキームを柔軟に採用し探求することができます。
"The hospitality industry is a force for good and while many companies are taking great strides and leading the way, others are only now taking their first steps. By offering an understanding of the simplest steps hotels can take to become more sustainable, the Hotel Sustainability Basics will help to raise the base level of sustainability across the entire hospitality industry"
Wolfgang M. Neumann
Chair, Sustainable Hospitality Alliance (SHA)
"While Accor is actively working towards achieving carbon neutrality in line with its science-based targets, we welcome the WTTC's Hotel Sustainability Basics Initiative. We believe that this framework is a useful step towards ambitious sustainability goals and practices for the hospitality industry"
Sébastien Bazin
Chairman and CEO, Accor
"Radisson Hotel Group has committed to Net Zero. We are setting Science-Based Targets and have an award-winning sustainability program focused on People, Planet, and Communities. With the Hotel Sustainability Basics, we have collectively defined the common starting point accessible to all hotels and the industry framework to grow sustainable travel. I am pleased to see the hotel sector take a coordinated and non-competitive way forward to facilitate a true and effective response to the climate change challenge we face"
Federico J González
CEO, Radisson Hotel Group
"The Hotel Sustainability Basics initiative is an important add-on to Azerbaijan’s overall sustainable tourism development strategy. We are committed to prioritize sustainability through the entire value chain and customer journey. A focus on remote communities by improving livelihoods of people, carefully use of tangible and intangible resources of the country, and putting unique landscape of Azerbaijan into the foreground of activities through low impact experiences, like bird and butterfly watching, hiking or Slow Food Travel are among some of the projects implemented."
Florian Sengstschmid
CEO, Azerbaijan Tourism Board
"Nayarit está comprometido con asegurar un desarrollo sostenible en material turística en todos los aspectos que lo involucran y adherir a la iniciativa Hotels Basics es un paso importante para fomentar esta conciencia en la cadena de valor en el destino. Debemos planear un desarrollo sustentable para que el crecimiento del turismo en el estado impacte positivamente a las comunidades. Formar parte de esta importante iniciativa contribuye a que Nayarit se consolide como un destino modelo en la región de América del Norte"
Miguel Ángel Navarro Quintero
Gobernador del estado de Nayarit, Nayarit
"At HBX Group we believe we can transform travel into a force for good. We want to ensure that the tourism industry continues to thrive, while also ensuring a positive impact on society and the environment. That's why we believe joining WTTC's Hotel Sustainability Basics initiative is an important step in the journey towards responsible travel, both for HBX Group and our brands (Hotelbeds, Bedsonline and TravelStack) as well as the wider industry. This programme provides us with a solid structure to define efficient practices and work closely with our partners to implement them. For us, sustainability is not just a buzzword, but a fundamental part of our culture and strategy, and we are committed to leading the way with WTTC towards a better future for our industry"
Nicolas Huss
CEO, HBX Group
The 12 criteria have been selected following an intense process of industry review and based on their significance as actions which represent a base level of sustainability activity that all hotels should be undertaking. They represent both back of house and guest facing activities, both of which are critical to making real sustainability progress, and include both environmental and social aspects. During the review process it became clear that reducing the number of criteria would compromise the robustness of the initiative, by eliminating some key and fundamental actions, but a phased approach has been suggested to allow time for the full set to be implemented. Furthermore, any more would dilute the focus and overwhelm those trying to put them into practice.
It is recognised that the 12 criteria although basic in nature, will still take time and effort to implement particularly in hotels which are starting out on their sustainability journey. For this reason, 8 of the criteria should be in place within the first year of implementation, and the remaining 4 by year three. There is flexibility in terms of which criteria hotels may choose to prioritise for year 1.
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