Hotel Sustainability Basics (Fundamentos de Sostenibilidad Hotelera) son un conjunto de indicadores de sostenibilidad ampliamente reconocidos en todo el mundo y que deberían ser la base mínima a aplicar en todos los hoteles. Desarrollados por y para el propio sector, representan las 12 medidas fundamentales que garantizan la sostenibilidad de los hoteles. WTTC insta a los destinos turísticos y a los agentes del sector hotelero de todo el mundo a que implementen estos criterios y aumenten las exigencias de sostenibilidad en el sector..
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El programa Hotel Sustainability Basics está concebido para constituir la primera etapa de un viaje evolutivo hacia la sostenibilidad, que luego puede ampliarse para adoptar rutas más ambiciosas (por ejemplo, "Pathway to Positive Hospitality" o Global Sustainable Tourism Criteria).
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8 criterios
9+ criterios
12 criterios
Avanzar hacia una mayor sostenibilidad
Al apoyar oficialmente la iniciativa y participar en ella, contribuye a consolidar un llamamiento mundial en favor de un desarrollo inclusivo y más sostenible en el sector hotelero y se compromete a predicar con el ejemplo garantizando que su hotel u hoteles aplican (o aplicarán) los criterios mínimos establecidos.
El programa Hotel Sustainability Basics permite a los hoteles exhibir sus credenciales de sostenibilidad y satisfacer las necesidades de un segmento de viajeros cada vez más numeroso que busca opciones de alojamiento sostenibles.
Las iniciativas de sostenibilidad positivas contribuyen a generar confianza B2B, B2C y B2G, reforzando la posición de los hoteles como líderes en sostenibilidad.
Gracias al seguimiento integral y a la evaluación comparativa de los progresos realizados, los hoteles pueden comprender mejor su impacto medioambiental y social, al tiempo que identifican oportunidades de mejora operativa.
La adopción de prácticas empresariales sostenibles, tales como la eficiencia de los recursos y una gestión más inteligente de la cadena de suministro, puede suponer una reducción de los costos.
Disponer de indicadores básicos de sostenibilidad permite a los hoteles dar los primeros pasos a la hora de cumplir con los cambiantes marcos normativos y los requisitos obligatorios de presentación de informes.
Los fundamentos del Hotel Sustainability Basics están alineados con varios programas nacionales e internacionales acreditados, lo que proporciona a los hoteles flexibilidad a la hora de explorar y adoptar estos programas como parte de su camino hacia la sostenibilidad.
"Nayarit está comprometido con asegurar un desarrollo sostenible en material turística en todos los aspectos que lo involucran y adherir a la iniciativa Hotels Basics es un paso importante para fomentar esta conciencia en la cadena de valor en el destino. Debemos planear un desarrollo sustentable para que el crecimiento del turismo en el estado impacte positivamente a las comunidades. Formar parte de esta importante iniciativa contribuye a que Nayarit se consolide como un destino modelo en la región de América del Norte"
Miguel Ángel Navarro Quintero
Gobernador del estado de Nayarit, Nayarit
"The hospitality industry is a force for good and while many companies are taking great strides and leading the way, others are only now taking their first steps. By offering an understanding of the simplest steps hotels can take to become more sustainable, the Hotel Sustainability Basics will help to raise the base level of sustainability across the entire hospitality industry"
Wolfgang M. Neumann
Chair, Sustainable Hospitality Alliance (SHA)
"While Accor is actively working towards achieving carbon neutrality in line with its science-based targets, we welcome the WTTC's Hotel Sustainability Basics Initiative. We believe that this framework is a useful step towards ambitious sustainability goals and practices for the hospitality industry"
Sébastien Bazin
Chairman and CEO, Accor
"Radisson Hotel Group has committed to Net Zero. We are setting Science-Based Targets and have an award-winning sustainability program focused on People, Planet, and Communities. With the Hotel Sustainability Basics, we have collectively defined the common starting point accessible to all hotels and the industry framework to grow sustainable travel. I am pleased to see the hotel sector take a coordinated and non-competitive way forward to facilitate a true and effective response to the climate change challenge we face"
Federico J González
CEO, Radisson Hotel Group
"The Hotel Sustainability Basics initiative is an important add-on to Azerbaijan’s overall sustainable tourism development strategy. We are committed to prioritize sustainability through the entire value chain and customer journey. A focus on remote communities by improving livelihoods of people, carefully use of tangible and intangible resources of the country, and putting unique landscape of Azerbaijan into the foreground of activities through low impact experiences, like bird and butterfly watching, hiking or Slow Food Travel are among some of the projects implemented."
Florian Sengstschmid
CEO, Azerbaijan Tourism Board
"At HBX Group we believe we can transform travel into a force for good. We want to ensure that the tourism industry continues to thrive, while also ensuring a positive impact on society and the environment. That's why we believe joining WTTC's Hotel Sustainability Basics initiative is an important step in the journey towards responsible travel, both for HBX Group and our brands (Hotelbeds, Bedsonline and TravelStack) as well as the wider industry. This programme provides us with a solid structure to define efficient practices and work closely with our partners to implement them. For us, sustainability is not just a buzzword, but a fundamental part of our culture and strategy, and we are committed to leading the way with WTTC towards a better future for our industry"
Nicolas Huss
CEO, HBX Group
The 12 criteria have been selected following an intense process of industry review and based on their significance as actions which represent a base level of sustainability activity that all hotels should be undertaking. They represent both back of house and guest facing activities, both of which are critical to making real sustainability progress, and include both environmental and social aspects. During the review process it became clear that reducing the number of criteria would compromise the robustness of the initiative, by eliminating some key and fundamental actions, but a phased approach has been suggested to allow time for the full set to be implemented. Furthermore, any more would dilute the focus and overwhelm those trying to put them into practice.
It is recognised that the 12 criteria although basic in nature, will still take time and effort to implement particularly in hotels which are starting out on their sustainability journey. For this reason, 8 of the criteria should be in place within the first year of implementation, and the remaining 4 by year three. There is flexibility in terms of which criteria hotels may choose to prioritise for year 1.
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