Destination 2030: Global Cities’ Readiness for Sustainable Tourism Growth
The World Travel & Tourism Council (WTTC) and JLL have once again joined forces for the second addition of Destinations 2030, which provides cities across the globe with insights, a framework and recommendations to grow their Travel & Tourism sector resiliently. This comprehensive analysis assesses 63 cities worldwide across 75 indicators in the tourism readiness index, defining a framework for five city typologies. The report highlights the top 10 cities and best practice case studies across 8 pillars including Leisure, Business, Environmental Readiness, Safety and Security, and Policy Prioritisation.
Destinations and policymakers can learn from the comparative data and the experiences of others to inform their decision-making, successfully anticipate challenges and enhance their long-term resilience.