Date: 14 May 2025
Time: 02:00 PM - 03:30 PM (BST)
Location: Online
Sustainable fuels provide exciting opportunities to support the decarbonisation of Travel & Tourism. They play a significant role in reducing GHG emissions throughout the Travel & Tourism value chain.
Watch this 90-minute webinar recording, where we explored the transformative potential of sustainable fuels and their importance to Travel & Tourism businesses. Hear more about how the different Travel & Tourism industries can engage with sustainable fuels to support both their decarbonisation goals and the scaling-up of sustainable fuel production. Beginning with some recommendations on sustainable fuels and ending with a panel of experts, this webinar delved into the latest innovations and challenges in fuelling a greener future for our sector.
WTTC invites every Travel & Tourism stakeholder, from hotels and destinations, to tour operators and travel agencies to follow this dynamic session and gain valuable insights.
Missed it? Watch the recording below.
Webinar Top 5 Learnings
- Sustainable Aviation Fuels (SAF) and Sustainable Marine Fuels (SMF) are essential for reaching Net Zero targets in the Travel & Tourism sector, but production is currently very limited. Urgent investment, innovation, and policy support is required for sustainable fuels to become more commercially viable.
- All Travel & Tourism businesses (both those in transport and non-transport industries) have a key role in scaling up sustainable fuels through advocacy, investment, and demand generation.
- Travel & Tourism businesses can act as collaborators, promoters, adopters, and/or investors to accelerate sustainable fuel uptake across the sector.
- A hybrid approach to policy – combining sustainable fuel production incentives and mandates – is most effective, as seen in the US and EU.
- Transparency tools like the IATA SAF Registry are critical for accountability and enabling credible corporate participation in sustainable fuel markets.
Speakers and Panellists
James McDonald
Director - Travel Transformation
WTTC
Nikos Gkolfinopoulos
Head of Tourism
ICF
Kristýna Matoulková
SAF Registry Manager - Sustainability Programs
IATA
Marie Caroline Laurent
Group Senior Vice President - Maritime Policy and Government Affairs
MSC Group
Daniel Bloch
Director - Partnership
Lanzajet
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Jane Thompson
Director - Aviation, Travel and Tourism
ICF
Yasar Yetiskin
Senior Manager - Sustainable Aviation
ICF
Agenda
Welcome & opening remarks
Highlights & Recommendations from WTTC & ICF’s Report + Q&A
Panel Discussion
Audience Q&A
Webinar Close
Watch the Recording
Scaling up Sustainable Fuel: Engagement Framework for Travel & Tourism Stakeholders
WTTC and ICF present a Sustainable Fuel Engagement Framework to accelerate the scaling up and adoption of sustainable fuel.
This initiative empowers all members of the Travel & Tourism value chain – including hotels, destinations, tour operators, and travel agencies – to participate in this critical area of decarbonisation, alongside aviation and maritime transport operators.
