Welcomes the Zagreb Tourist Board as Its Newest Destination Partner

London, UK: The World Travel & Tourism Council (WTTC) is s delighted to announce that the Zagreb Tourist Board has joined as a Destination Partner, reinforcing WTTC’s growing network of leading destinations committed to advancing sustainable growth and innovation in global Travel & Tourism.

The Zagreb Tourist Board is the official organisation dedicated to promoting Croatia’s capital as an attractive and dynamic tourist destination. Its mission is to showcase Zagreb’s rich cultural heritage, vibrant urban atmosphere, and authentic local experiences throughout the year. 

Among its flagship projects are the Festival of Lights Zagreb, the open-air classical music festival Zagreb Classic, and the world-renowned Advent Zagreb, voted Europe’s Best Christmas Market three times in a row.

Through innovative promotional initiatives and collaboration with partners in tourism, culture, and hospitality, the Zagreb Tourist Board continues to strengthen the city’s reputation as one of Europe’s most charming and inspiring capitals.

Gloria Guevara, Interim WTTC President & CEO, said: “We are thrilled to welcome the Zagreb Tourist Board as a Destination Partner of WTTC. Zagreb is a city that beautifully combines heritage and innovation, offering visitors a truly authentic experience.

“The Zagreb Tourist Board’s commitment to promoting cultural vibrancy and sustainable urban tourism aligns perfectly with WTTC’s mission to drive growth that benefits both communities and travellers. We look forward to working together to showcase Zagreb’s leadership in destination management and to inspire other cities to follow its example.”

Martina Bienenfeld, CEO of the Zagreb Tourist Board, said: “We are truly honoured to join WTTC at a time when collaboration, innovation, and resilience are shaping the future of our industry. As the capital of Croatia, Zagreb represents a vibrant blend of culture, creativity, and community—values that closely align with WTTC’s mission to advance sustainable and inclusive growth in global tourism.

“At the Zagreb Tourist Board, we believe that people and partnerships are at the heart of every successful destination. By joining this global platform, we aim to contribute to shared conversations on sustainable urban tourism, digital transformation, and leadership in a changing world.

“We look forward to learning from and collaborating with our peers across continents, and to representing Zagreb as a city that celebrates diversity, fosters innovation, and continuously redefines what authentic travel experiences can be.”

As a Destination Partner, the Zagreb Tourist Board will collaborate with WTTC on global initiatives focused on sustainable destination management, digital transformation, and community-driven tourism, contributing to shared best practices and long-term sector resilience.

_{About the Zagreb Tourist Board}

_{The Zagreb Tourist Board is the official organisation dedicated to promoting Croatia’s capital, Zagreb, as an attractive and dynamic tourist destination. Its mission is to highlight Zagreb’s cultural heritage, vibrant city life, and unique year-round experiences. Among its signature events are the Festival of Lights Zagreb, Zagreb Classic, and Advent Zagreb, voted Europe’s Best Christmas Market three years in a row.} 

_{Through innovation, collaboration, and creativity, the Zagreb Tourist Board continues to enhance the city’s reputation as one of Europe’s most inspiring urban destinations.}

_{More information is available at www.infozagreb.hr.}

Download Press Release