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Date: 13 April 2026
The World Travel & Tourism Council (WTTC) is pleased to welcome Collette as a Global Member, further strengthening the Council’s network of leading organisations supporting the strategic development of the global Travel & Tourism sector.
Headquartered in Pawtucket, Rhode Island, Collette is the longest-running tour operator in North America, with a legacy of trusted travel experiences dating back to 1918. Today, the company offers more than 170 tours across all seven continents and five distinct travel styles, including small group touring and river cruises. As a third-generation, family-owned business, Collette is known for its commitment to integrity, flexible tour pacing, and a comprehensive travel protection plan that puts the traveller experience first.
With operations spanning North America, Australia, and Canada, Collette plays a vital role in connecting travellers to destinations worldwide. Through its strong industry relationships and thoughtfully curated itineraries, the company contributes to meaningful, immersive travel experiences that support local economies and foster cultural understanding.
Gloria Guevara, WTTC President & CEO, said:
“Collette joins WTTC at a time when travellers are seeking more purposeful and enriching experiences. Their long-standing commitment to customer satisfaction, community engagement, and responsible tourism reflects the values that are shaping the future of Travel & Tourism.
As a trusted global tour operator, Collette brings valuable insight into how we can continue to put travellers and destinations at the heart of sustainable growth.”
Jaclyn Leibl-Cote, President & CEO of Collette, said:
“The WTTC brings together leaders who are shaping what travel looks like next, something I truly value. Joining this council allows me to help ensure the traveller experience — and the communities we visit — remain at the center of our industry’s growth.”
By joining as a Global Member, Collette will contribute to WTTC’s evidence-based programmes, policy initiatives, and strategic dialogues, supporting efforts to enhance long-term resilience and ensure the sector continues to deliver economic and social value for travellers, businesses, and communities worldwide.
About Collette
Collette is the longest-running tour operator in North America, offering guided travel experiences since 1918. Headquartered in Pawtucket, Rhode Island, with additional offices in Sydney, Toronto, and Vancouver, the company provides over 170 tours to all seven continents.
Collette’s approach is defined by its commitment to traveller satisfaction, including flexible pacing, comprehensive travel protection, and strong partnerships across the travel industry. As a family-owned business, Collette is also dedicated to giving back through its social responsibility platform, supporting both local and global communities.
For more information, visit www.gocollette.com or call 1(800) 340-5158.
About WTTC
The World Travel & Tourism Council (WTTC) is the global, private sector voice of the Travel & Tourism industry. Its members include the Chairmen/women, Presidents and Chief Executives of the world’s leading Travel & Tourism companies, spanning airlines, hotels, cruise lines, tour operators, technology firms and more. Through this unified membership, WTTC works with governments and international institutions to drive sustainable growth, support exports, create jobs, and deliver prosperity globally.
For more than three decades, WTTC has championed the economic and social contribution of Travel & Tourism. Its rigorous, data-driven research quantifies the sector’s impact — on GDP, employment, exports and wider societal benefits — helping shape policies, raise awareness, and foster public-private collaboration.