Date: 10 August 2026
The World Travel & Tourism Council (WTTC) is pleased to welcome Piñero as a Global Member.
Founded in 1975 and headquartered in Palma de Mallorca (Spain), Piñero is an international tourism and real estate group with an integrated business model covering development, management, and services across the travel value chain. With over 50 years of experience, the company has grown into a global player focused on delivering high-quality experiences while creating a positive impact on destinations and communities.
The Group’s business model is structured around four complementary divisions that maximise synergies and enhance the overall value proposition. Its Hospitality division operates 25 owned hotels across Spain, Mexico, the Dominican Republic and Jamaica, under a range of management models. Real Estate & Golf focuses on the development of premium residential communities and the operation of PGA of America-accredited golf courses in the Caribbean. Travel, led by Soltour, is a leading independent tour operator in Spain and Portugal, while Mobility delivers innovative and increasingly sustainable land and maritime transport solutions that complement the broader tourism offering.
Piñero’s strategy is rooted in a regenerative approach to tourism, aiming to go beyond reducing impact by contributing positively to local environments and economies, while enhancing the traveller experience and supporting long-term growth.
Gloria Guevara, WTTC President & CEO, said:
“We are delighted to welcome Piñero to WTTC as a Global Member. As an international tourism group with over 50 years of experience, Piñero brings valuable expertise across hospitality, real estate, travel, and mobility. Their strong commitment to a regenerative approach to tourism and creating positive impact in destinations aligns closely with WTTC’s priorities and will further strengthen our collective efforts to drive a more sustainable and resilient Travel & Tourism sector worldwide.”
Encarna Piñero, Global CEO of Piñero, said:
“Becoming a member of the WTTC represents a major strategic milestone for Piñero. Joining this global community of industry leaders enables us to reinforce our unwavering commitment to sustainable and inclusive development, whilst contributing our voice and expertise to shape the future of international tourism. Collaboration on key issues such as environmental sustainability, ethical management and the wellbeing of the communities in which we operate is essential to ensuring a positive impact and a model that stands the test of time.”
About the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) is the global body representing the private sector of Travel & Tourism and the leading authority on the sector’s economic and social contribution worldwide. Its members include Chairmen, Presidents and CEOs of the world’s leading travel and tourism companies across hotels, airlines, airports, cruise lines, tour operators, technology platforms and destinations, spanning every major region globally.
WTTC works to advance sustainable growth across the Travel & Tourism sector by driving collaboration between industry leaders and governments, shaping global policy, and providing authoritative research on the sector’s economic impact worldwide.
About Piñero
Piñero is a business ecosystem focused on tourism and property development and management, which aims to become an international benchmark through a business model that maximises synergies and pays close attention to every detail. Founded in 1975 by Pablo Piñero, it is currently chaired by Isabel García Lorca and has been led since 2017 by Encarna Piñero as Global CEO. With over 50 years of history, the company seeks, through a regenerative approach, to make a positive and lasting impact on the environments and communities in which it operates.
It comprises four business divisions: Hospitality, with 25 owned hotels in Spain, Mexico, the Dominican Republic and Jamaica, managed under different models; Real Estate & Golf, which develops high-end residential communities and operates golf courses accredited by the PGA of America in Mexico and the Dominican Republic; Travel, led by Soltour as a leading independent tour operator in Spain and Portugal; and Mobility, which offers innovative and sustainable land and sea transport solutions that complement the group’s portfolio.