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Meliá Hotels International Joins the World Travel & Tourism Council as a Global Member

Date: 8 June 2026

08 June 2026, Madrid, Spain: The World Travel & Tourism Council (WTTC) is pleased to welcome Meliá Hotels International as a Global Member.

Founded in 1956 in Mallorca (Spain), Meliá Hotels International is one of the world’s leading hospitality companies, with a strong legacy built on more than 70 years of experience in the tourism sector. The company is headquartered in Palma de Mallorca (Balearic Islands) and operates a global portfolio of hotels in 46 countries worldwide, reflecting its extensive international presence and continued growth.

With more than 400 hotels and a portfolio of nine brands, including Gran Meliá Hotels & Resorts, ME by Meliá, Paradisus by Meliá, Meliá Hotels & Resorts, and INNSiDE by Meliá, the company offers a diverse range of experiences tailored to both leisure and business travelers. Meliá’s strategy is rooted in innovation, sustainability, and a guest-centric approach, positioning the group as a benchmark in the global hospitality industry.

As a leader in sustainable tourism, Meliá Hotels International has been recognized as Europe’s most sustainable hotel company by S&P Global. The company continues to drive responsible growth through strong commitments to environmental protection, social impact, and digital transformation, creating long-term value for stakeholders while enhancing the travel experience.

Gloria Guevara, WTTC President & CEO, said: “We are proud to welcome Meliá Hotels International to WTTC. As a company rooted in Mediterranean hospitality yet operating across 46 countries, Meliá exemplifies how global scale can be successfully combined with a deep commitment to sustainability, community impact, and authentic guest experiences. Their long-standing leadership in responsible tourism, combined with a clear focus on innovation and talent, makes them a valuable voice within our global membership.

We look forward to working closely with Meliá to accelerate the transition towards a more sustainable, inclusive, and resilient sector, while continuing to demonstrate the transformative power of Travel & Tourism as a driver of economic growth and cultural connection worldwide.”

Gabriel Escarrer, Chairman and CEO of Meliá Hotels International, said: “As one of the leaders in the leisure hospitality sector, with 70 years of experience in the industry, Meliá has been an active participant in the major transformations the sector has undergone. Throughout this journey, we have learned the importance of coming together to achieve more ambitious goals and to drive the essential public-private collaboration from within the private tourism sector.

We also believe in the power and commitment of private companies to make a positive impact on society and the environment. In this context, the WTTC undoubtedly represents an indispensable platform for knowledge and for guiding the enhancement of tourism policies, supporting the transition towards a more profitable, sustainable, and globally influential future for our industry.”


About the World Travel & Tourism Council

The World Travel & Tourism Council (WTTC) is the global body representing the private sector of Travel & Tourism and the leading authority on the sector’s economic and social contribution worldwide. Its members include Chairmen, Presidents and CEOs of the world’s leading travel and tourism companies across hotels, airlines, airports, cruise lines, tour operators, technology platforms and destinations, spanning every major region globally.

WTTC works to advance sustainable growth across the Travel & Tourism sector by driving collaboration between industry leaders and governments, shaping global policy, and providing authoritative research on the sector’s economic impact worldwide.

About Meliá Hotels International

Rooted in Mallorca (Spain), with a global footprint, Meliá Hotels International has evolved over seven decades into one of the world’s leading hospitality groups. Today, we are proud to be recognized as Europe’s most sustainable hotel company by S&P Global, and as a Top Employer Large Enterprise 2025, reflecting our unwavering commitment to excellence, innovation and responsible tourism.


With a portfolio of over 400 hotels across key destinations worldwide, we deliver differentiated guest experiences through our nine distinct brands: Gran Meliá Hotels & Resorts, ME by Meliá, The Meliá Collection, Paradisus by Meliá, Meliá Hotels & Resorts, ZEL, INNSiDE by Meliá, Sol by Meliá, and Affiliated by Meliá. Each brand is designed to meet the evolving expectations of our guests, while staying true to our Mediterranean roots and values.


Our strategic focus on sustainability, talent development, and digital transformation continues to position Meliá as a benchmark in the global hospitality industry, driving long-term value for our stakeholders and creating meaningful experiences for millions of travelers around the world.