Date: 26 August 2026
The World Travel & Tourism Council (WTTC) is pleased to welcome the Malta Tourism Authority as a Destination Partner, further strengthening collaboration with one of Europe’s most dynamic tourism destinations and the host of WTTC’s Global Summit 2026 in Valletta.
As the organization responsible for promoting Malta as a leading tourism destination, the Malta Tourism Authority plays a key role in supporting the country's tourism industry. The MTA works closely with government, industry partners, local communities, and international stakeholders to help tourism drive economic growth while protecting Malta’s cultural heritage. Committed to quality, collaboration, and sustainability, the MTA continues to strengthen Malta’s tourism sector and visitor experience.
Malta’s appeal is rooted in its unique blend of heritage, hospitality, and diversity, offering visitors an exceptional combination of history, culture, natural beauty, and world-class experiences. Through its work as regulator, industry partner, and destination promoter, the MTA helps maintain the highest standards across the tourism sector, supports workforce development, and fosters strong relationships with local and international media, ensuring Malta continues to stand out in an increasingly competitive global travel landscape.
The partnership comes at a particularly significant moment as Malta prepares to host WTTC’s Global Summit in Valletta from 7–9 October 2026, bringing together CEOs, ministers, investors, and tourism leaders from around the world to discuss the future of Travel & Tourism. The event will showcase Malta’s tourism success story and provide a platform for strengthening public-private collaboration while highlighting the destination’s commitment to sustainable growth and innovation.
Jo Etienne Abela, Minister for Tourism, said:
“Malta’s partnership with the World Travel & Tourism Council comes at an important moment for our tourism sector and for our country as we prepare to welcome the world to Valletta for the 2026 Global Summit. This Destination Partnership strengthens Malta’s engagement with leading voices in the global tourism industry and provides an important platform to share our experience, while also learning from international partners and identifying new opportunities for sustainable growth. We want Malta to remain a destination that offers quality, authenticity and memorable experiences, while ensuring that tourism continues to create value for our economy, our communities and future generations. Hosting the WTTC Global Summit is a recognition of Malta’s growing role on the international tourism stage, and we look forward to using this opportunity to showcase the very best of the Maltese Islands and our vision for the future of tourism.”
Gloria Guevara, WTTC President & CEO, said:
“We are delighted to welcome the Malta Tourism Authority as a Destination Partner at a particularly exciting time for the destination. As Malta prepares to host WTTC’s Global Summit in Valletta, it will have the opportunity to showcase its unique heritage, hospitality, and vision for sustainable growth to industry leaders from around the world. We look forward to working together to highlight Malta’s position as one of Europe’s most compelling tourism destinations.”
Carlo Micallef, Malta Tourism Authority CEO, said:
“Becoming a Destination Partner with the WTTC is a major step for the Malta Tourism Authority. This partnership gives Malta a direct platform to connect with top decision-makers across the global travel industry. As we prepare to host the 2026 Global Summit in Valletta, aligning with the WTTC highlights our strong commitment to continue developing a sustainable and resilient tourism industry for the Maltese Islands building on the unique experiences and rich heritage that only Malta can offer.”
About the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) is the global body representing the private sector of Travel & Tourism and the leading authority on the sector’s economic and social contribution worldwide. Its members include Chairmen, Presidents and CEOs of the world’s leading travel and tourism companies across hotels, airlines, airports, cruise lines, tour operators, technology platforms and destinations, spanning every major region globally.
WTTC works to advance sustainable growth across the Travel & Tourism sector by driving collaboration between industry leaders and governments, shaping global policy, and providing authoritative research on the sector’s economic impact worldwide.
About the Malta Tourism Authority
The Malta Tourism Authority is the national authority responsible for promoting, regulating, and developing tourism in the Maltese Islands, it plays a central role in positioning Malta as a high-quality, sustainable, and internationally competitive tourism destination. The MTA operates under the oversight of the Ministry for Tourism and works closely with government entities, private sector stakeholders, international partners, and local communities to strengthen Malta’s tourism industry. As both regulator and industry partner, the MTA serves as a key facilitator within Malta’s tourism ecosystem. The Authority collaborates with hotels, airlines, cruise operators, event organisers, travel professionals, and international media to promote tourism arrivals and maintain Malta’s competitiveness in the global travel market. The MTA also oversees tourism operations licensing, compliance inspections, research and statistics, tourist information services, quality assurance initiatives, and destination development programmes.