Date: 17 August 2026
The World Travel & Tourism Council (WTTC) is pleased to welcome Grupo Brisas as a Regional Member.
Celebrating 25 years as one of Mexico’s leading hotel groups, Grupo Brisas continues to strengthen its position through a portfolio of 14 hotels and more than 3,300 rooms across the country. Guided by a long-term vision focused on growth, innovation and exceptional hospitality, the company is entering a new phase of expansion that will reinforce its presence in key leisure and business destinations while continuing to showcase the very best of Mexican hospitality.
Grupo Brisas is advancing several strategic projects, including the development of 99 luxury residences at NIZUC Resort & Spa in Cancún, a new ultra-luxury resort and real estate development in Los Cabos, and new projects in Mexico City, including a boutique hotel in the Historic Center. These investments reflect the group’s commitment to elevating guest experiences, driving tourism development and setting new standards for hospitality excellence in Mexico.
Grupo Brisas operates a diverse collection of properties through its flagship brands: NIZUC Resort & Spa, Las Brisas, Galería Plaza and Sunrock Hotel & Suites. From iconic beach resorts and world-class luxury retreats to innovative urban hotels designed for today’s business traveler, each brand delivers a distinct experience while sharing the group’s core values of personalized service, quality and authentic Mexican warmth. Supported by more than 3,400 employees, Grupo Brisas remains dedicated to creating memorable stays for guests from around the world.
Gloria Guevara, WTTC President & CEO, said:
“We are delighted to welcome Grupo Brisas as a Regional Member. With a 25-year legacy of hospitality excellence, a diverse portfolio of iconic brands, and an ambitious vision for growth across Mexico, Grupo Brisas represents the innovation, quality and leadership that are driving the future of Travel & Tourism in the region. We look forward to working together to strengthen industry collaboration, support sustainable growth, and create new opportunities that showcase the very best of Mexican hospitality to travelers from around the world.”
Antonio Cosío Pando, CEO of Grupo Brisas, said:
“Joining the World Travel & Tourism Council as a Regional Member represents an important step for Grupo Brisas as we celebrate 25 years of growth and evolution. We are proud to bring our experience and vision to a global community of Travel & Tourism leaders and to contribute to conversations that will shape the future of our industry. Mexico has extraordinary tourism potential, and we look forward to working alongside WTTC and its members to promote sustainable growth, innovation and new opportunities while continuing to showcase the warmth and excellence of Mexican hospitality.”
About the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) is the global body representing the private sector of Travel & Tourism and the leading authority on the sector’s economic and social contribution worldwide. Its members include Chairmen, Presidents and CEOs of the world’s leading travel and tourism companies across hotels, airlines, airports, cruise lines, tour operators, technology platforms and destinations, spanning every major region globally.
WTTC works to advance sustainable growth across the Travel & Tourism sector by driving collaboration between industry leaders and governments, shaping global policy, and providing authoritative research on the sector’s economic impact worldwide.
About Grupo Brisas
Grupo Brisas is a 100% Mexican hotel company and a recognized leader in luxury and business hospitality in the country. In 2026, the group celebrates its 25th anniversary, marking a milestone in its continued evolution and sustained growth.
The company takes its name from the iconic Las Brisas Acapulco, a symbol of Mexican luxury and hospitality since the mid-20th century. Today, Grupo Brisas operates more than 3,300 rooms through four distinctive hospitality concepts: NIZUC Resort & Spa, its ultra-luxury property in the Mexican Caribbean; Las Brisas, renowned for romance, tradition and distinctive resort experiences; Galería Plaza, designed for the contemporary business traveler; and Sunrock Hotel & Suites, offering an extended-stay experience in Los Cabos.
As part of its expansion strategy, Grupo Brisas is preparing new projects in Mexico City, including a boutique hotel in the Historic Center, further strengthening its presence in the urban luxury segment. With a team of more than 3,400 employees, the company continues to elevate international service standards while maintaining an authentically Mexican approach to hospitality.