Date: 29 October 2026
The World Travel & Tourism Council (WTTC) is delighted to welcome Four Seasons to its Executive Committee, bringing one of the world's most respected luxury hospitality brands into WTTC’s global community of Travel & Tourism leaders.
Founded in 1961, Four Seasons has spent 65 years redefining luxury hospitality through a relentless focus on service excellence, innovation and personalised guest experiences. From its first hotel in Toronto, Canada to 140 hotels and more than 60 residential properties in 47 countries today, the company has grown into a global luxury hospitality leader while maintaining an unwavering commitment to its deeply embedded culture of service and long-term view of value creation across its global portfolio.
The announcement follows the recent participation of Alejandro Reynal, President and Chief Executive Officer of Four Seasons, at WTTC’s 26th Global Summit in Malta, where he joined Malta’s Deputy Prime Minister, H.E. Ian Borg, for a discussion on the future of luxury travel. The session explored how luxury is evolving beyond exceptional service towards more meaningful, authentic and transformative experiences for travellers.
Gloria Guevara, President & CEO of WTTC, said: "We are delighted to welcome Four Seasons to WTTC. For more than 65 years, the company has been at the forefront of luxury hospitality, earning a reputation for excellence that is recognised across the world. As Travel & Tourism continues to evolve, Four Seasons brings valuable expertise, insight and leadership to our global community. We look forward to working together to help shape the future of travel and create even greater opportunities for sustainable growth across our sector."
Alejandro Reynal, Four Seasons President and CEO, said: “At Four Seasons, we have always believed that exceptional hospitality starts with people and is strengthened through service, authentic experiences, and a long-term commitment to the communities and destinations we serve. As our industry continues to evolve, we are honored to join the World Travel & Tourism Council to advance innovation and strengthen the long-term resilience of the global travel and tourism industry.”
About the World Travel & Tourism Council
The World Travel & Tourism Council (WTTC) is the global body representing the private sector of Travel & Tourism and the leading authority on the sector’s economic and social contribution worldwide. Its members include Chairmen, Presidents and CEOs of the world’s leading travel and tourism companies across hotels, airlines, airports, cruise lines, tour operators, technology platforms and destinations, spanning every major region globally.
WTTC works to advance sustainable growth across the Travel & Tourism sector by driving collaboration between industry leaders and governments, shaping global policy, and providing authoritative research on the sector’s economic impact worldwide.
About Four Seasons
Four Seasons opened its first hotel in 1961 and since that time has become a global leader in luxury hospitality and branded residential, with a focus on genuine and unparalleled service experiences. Four Seasons currently operates 140 hotels and resorts and 61 residential properties in major city centres and resort destinations in 47 countries. The company continues to grow with a guest-centric mindset, including a global pipeline of more than 60 projects under planning or in development. In addition to its hotels and resorts, Four Seasons experiential offerings include more than 600 restaurants and bars globally, the Four Seasons Private Jet Experience, and Four Seasons Yachts. Four Seasons consistently ranks among the world’s best hotels, resorts, restaurants and bars, and most prestigious luxury hospitality brand in reader polls, traveller reviews and industry awards. For more information and reservations, visit fourseasons.com. For the latest news, visit press.fourseasons.com.