INTRODUCTION
Welcome to SLO CAL
Nestled in California’s Central Coast region is a land of alluring beaches, undulating vineyards and a town radiating with a quintessential Californian charm. San Luis Obispo County, CA (SLO CAL) is a destination that emanates a sense of community, with its commitment to sustainability engrained into the way of life of its residents.
It’s distinct topography and proximity to the Pacific Ocean allow for five contrasting microclimates to exist in tandem across the region, making the possibility for adventure endless.

North Coast
Cool ocean breezes and warm invitations is what you’ll discover all along the upper coastal reaches in SLO CAL. Known for its rugged coastal cliffs and panoramic views, you’ll be sure to enjoy any activity among the north coast’s hazy coastline and crisp ocean air.

North
Up toward the northern parts in of SLO CAL, you will find plenty to sip, savor and simply soak up. With its vine-draped hills, majestic oaks and abundant olive trees, world-class wines and culinary experiences, this is where rural country meets fine cuisine. With warm, sunny days and dark chilly nights, pack your layers for this northern excursion.

South Coast
Classic California comes alive along the southernmost section in SLO CAL. Here you can drive on the beach or wine taste among the fertile agricultural fields. From miles of pristine coastline to drivable dunes, reset and refresh in the warm breeze of the south coast area.

San Luis Obispo
This is the spirited soul of SLO CAL, warm Mediterranean climate and friendly folks welcome you. With around 287 days of sun a year and thousands of acres of protected open space, find yourself soaking in the sunny SLO CAL escape.
VIDEOS
Set Up for Success
How Destination Marketing and Management Organisation Visit SLO CAL has strategically set themselves up to build a community that understands the value of collaboration.
Explore
VIDEOS
Sustainability From the Top Down
Learn from established organisations that are setting an example with sustainability
VIDEOS
Sustainability From the Bottom Up
Up and coming SMEs share how they are putting the planet first
VIDEOS
Community and Collaboration
How community stakeholders in SLO CAL collaborate to create a sustainable approach to Travel & Tourism