Benchmarking Research
The ‘Benchmarking’ study from WTTC, sponsored by American Express, compares Travel & Tourism’s economic impact to eight other key sectors (Agriculture, Mining, Health, Automotive manufacturing, Retail, Financial Services, Banking, and Construction) across 26 countries and 10 world regions.
It is easy to applaud the efforts or even to criticize the failings of Travel & Tourism in isolation without looking at the picture of our industry separate from the overall industrial context.
The research, therefore, takes a broader and more balanced look at Travel & Tourism and eight other sectors and shows not only the direct impact of each sector’s contribution but also the indirect and induced impacts of these sectors on the economies of the countries and regions involved. The data provides a solid rationale for government support for the sector in countries around the world.