WTTC EIR Reports

Economic Impact Reports

Alongside our Insights reports, WTTC produces reports on the economic and employment impact of Travel & Tourism for 185 countries and 25 geographic or economic regions in the world. These reports are a vital tool in helping us to equip public and private sector bodies with hard evidence of the huge value Travel & Tourism brings to the economy, so that their policymaking and investment decisions support our sector.  

WTTC’s latest annual research, in conjunction with Oxford Economics, shows the Travel & Tourism sector experienced 3.5% growth in 2019, outpacing the global economy growth of 2.5% for the ninth consecutive year. Over the past five years, one in four new jobs were created by the sector, making Travel & Tourism the best partner for governments to generate employment.

In 2019, Travel & Tourism’s direct, indirect and induced impact accounted for:  

  • US$8.9 trillion contribution to the world’s GDP
  • 10.3% of global GDP
  • 330 million jobs, 1 in 10 jobs around the world
  • US$1.7 trillion visitor exports (6.8% of total exports, 28.3% of global services exports)
  • US$948 billion capital investment (4.3% of total investment)  

WTTC EIR Global Infographic 2020 map  

Global Economic Impact Reports

Country / Region Data

Our data showcases the countries that rely the most on tourism, tourism's contribution to GDP and why the sector is important for a country/region's growth.

How to download the data:

    • To view the Regions data, use the dropdown to select 'Region' and click on the Search button.
    • Once you click on a Country/Region, downloads start automatically so please check your downloaded files location.
    • If you are having issues downloading, please use Google Chrome as the browser.
    • To access our online database of the raw EIR data, Data Gateway, please contact us via our data enquiries form.

Further in-depth research is available upon request. Please contact us via our data enquiries form for further information.


Why conduct research?

From the outset, our Members realised that hard economic facts were needed to help governments and policy makers truly understand the potential of Travel & Tourism. Measuring the size and growth of Travel & Tourism and its contribution to society therefore plays a vital part in underpinning WTTC’s work. 


What research does WTTC carry out?

Each year, WTTC and Oxford Economics produce reports covering the economic contribution of our sector in 185 countries, for 25 economic and geographic regions, and for more than 70 cities. We also benchmark Travel & Tourism against other economic sectors and analyse the impact of government policies affecting the sector such as jobs and visa facilitation.


The main objective of the WTTC/Oxford Economics economic impact research is to provide, on an annual basis - consistent, reliable, timely and comparable data and forecasts to assess Travel & Tourism’s contribution to national economic activity.

This includes the number of jobs and GDP created by the Travel & Tourism sector, both directly and in total, and measured as a percentage contribution of total economy employment and GDP.

An increasing number of countries are compiling elements/full Tourism Satellite Accounts (TSA) which can provide more detailed statistics than this research. The WTTC/Oxford Economics research is designed to complement country TSA exercises.

For more information, please view our Methodology Report.

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