Our Initiatives

Our mission is to ensure the Travel & Tourism sector’s long-term growth, inclusivity, and sustainability. This requires strong public-private collaboration and an enabling environment to address current and emerging challenges and opportunities for the sector.

In this context, WTTC focuses on three key initiatives:

• Security and Travel Facilitation
• Sustainable Growth
• Crisis Preparedness, Management & Recovery

Alongside our three key initiatives, during the COVID-19 pandemic, we have been working to reopen the Travel & Tourism sector alongside our Members, Governments, and other associations. This work includes; creating the SafeTravels Protocols and Stamp initiatives; the Future of Travel analysis; the Social Impact from COVID-19 campaign, and much more.

Security & Travel

Encouraging public-private collaboration, innovation, and the deployment of technology to ensure that travel is safe, secure, and seamless.

Sustainable

Ensuring that Travel & Tourism growth benefits everyone, protects cultural heritage and contributes positively to Climate & Environment Action.

Crisis & Recovery

Bringing together the public & private sector to enhance our preparedness and resilience to address the crises of today and tomorrow.

SafeTravels

Due to the need for a global coordinated approach to recovery, we launched the SafeTravels Protocols and the world's first health and hygiene Stamp.

Social Impact

Our Social Impact campaign presents the deeper benefit & positive impact that Travel & Tourism has on the local community.

#ONEin330Million

Behind every job in Travel & Tourism, there is a face, a story, a family and sometimes a whole community’s livelihood.