Switzerland Tourism Joins the World Travel & Tourism Council as a Destination Partner

Switzerland Tourism is the national destination marketing organisation responsible for promoting Switzerland as a travel destination. Working in partnership with the tourism industry and the public sector, it positions Switzerland worldwide as a high-quality, sustainable and year-round destination for leisure and business travel.

Headquartered in Zurich, ST is active in 35 offices within 21 source markets across Europe, the Americas, Asia and the Middle East. In total, the organisation has around 280 employees, corresponding to 255 full-time equivalents (FTEs).

Gloria Guevara, WTTC President & CEO, said: “We are delighted to welcome Switzerland Tourism as a Destination Partner of WTTC. Switzerland is known for its unique alpine landscapes, rich cultural heritage, and wide range of year-round experiences for both leisure and business travellers. We look forward to working together to support sustainable tourism growth and further strengthen Switzerland’s position as a high-quality destination on the global stage.”

Martin Nydegger, CEO of Switzerland Tourism, said: “Joining WTTC enables Switzerland Tourism to engage more closely with global tourism leaders, contribute Swiss perspectives to international discussions, and help advance a tourism sector that is sustainable, resilient and economically strong. As a nationally mandated, but independently managed body co-financed by taxpayers and industry partners, Switzerland Tourism wants to benefit from WTTC’s industry-led ecosystem, which facilitates direct engagement with global business leaders.”

As a Destination Partner, Switzerland Tourism underscores its commitment to international collaboration and to shaping a sustainable, competitive future for global tourism, while promoting Switzerland as a must-visit destination worldwide.

^ENDS

^{About the World Travel & Tourism Council}

^{The World Travel & Tourism Council (WTTC) represents the global Travel & Tourism private sector. Members include more than 200 CEOs, Chairs and Presidents of the world’s leading travel & tourism companies from all geographies and industries.}

^{For more than 30 years, WTTC has been committed to maximising the inclusive and sustainable growth potential of the Travel & Tourism sector by partnering with governments, destinations, communities, and other stakeholders to drive economic development, create jobs, reduce poverty, and foster peace, security, and understanding in our world.}

^{About Switzerland Tourism (ST)}

^{ST is a federal corporation under public law tasked with promoting domestic and international demand for Switzerland as a holiday, travel, and congress destination. The development and implementation of marketing programmes to generate demand and profile Switzerland's tourism brand, both nationally and internationally, make up its core activities. ST works in close collaboration with the Swiss tourism industry, which contributes about half of its budget. The other half comes from federal funds.}