Perth (Boorloo) Western Australia - 24th Global Summit 8-10 October 2024

In October 2024 we hosted the 24th World Travel & Tourism Council
Global Summit in Perth (Boorloo), Western Australia.

WTTC’s annual Global Summit is the most influential Travel & Tourism event on the calendar, and in 2024 industry leaders gathered once again with key government representatives to continue aligning efforts to support the travel sector and move beyond to a safer, more resilient, inclusive, and sustainable future.

WTTC hosted its 24th Global Summit in Perth (Boorloo), Western Australia from 8th – 10th October 2024. WTTC was delighted to host this influential event in a destination that honours its cultural heritage and works to protect both people and planet.

Western Australia’s commitment to growing its visitor economy sustainably while placing its First Nation people at the centre of everything it does is commendable. It offers many lessons for other destinations. Perth is admired not just for its economic contributions, stunning scenery, and biodiversity, but also for its strong ethos of fostering connections between cultures, communities, and the environment. It is a city that embodies the spirit of unity and an ideal place to bring together global leaders.

This years Summit theme was Ancient Land: New Perspectives.

Remember to share your experience at the Global Summit on social media using the hashtags #GSPerth and #AncientLandNewPersepctives.

With thanks to our event host and sponsors.

Featured Speakers

Greg O'Hara

Founder & Senior Managing Director

Certares

Jane Sun

CEO

Trip.com Group

Dan Richards

Founder & CEO

Global Rescue Group

John Kerry

68th Secretary of State

United States

Robert Irwin

Photographer and Conservationist

Australia Zoo

Audrey Hendley

President, American Express Travel

American Express

Global Summit Report

The 24th WTTC Global Summit, held in Perth, Western Australia, brought together key industry leaders and stakeholders to discuss the future of global Travel & Tourism.

This event report highlights key figures, prominent speakers, and main stage discussions that addressed critical topics facing the Travel & Tourism sector.

It also showcases notable side events, and the impactful discussions that shaped this major gathering of global Travel & Tourism professionals.

Global Summit Highlight Videos

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Global Summit Photography

Discover Perth (Boorloo), Western Australia

With weather as welcoming as its friendly locals, Australia’s sunniest capital city of Perth offers adventures for everyone. Framed by the Swan River (Derbarl Yerrigan), the city boasts 19 pristine beaches, each blessed with dreamy Indian Ocean sunsets, and is home to one of the world’s largest inner-city parks.

Perth is home to the Swan Valley, the only wine region within an Australian capital city — just one of the effortless day trips to enjoy within an hour of the city. You can also explore Perth’s historic and bohemian port city of Fremantle (Walyalup), swim with playful wild dolphins in Rockingham, or cruise to Rottnest Island (Wadjemup) to meet plenty of quokkas, the world’s happiest animal.

Add a thriving metropolis of curated cultural experiences, luxury hotels, shopping precincts, rooftop bars and waterfront dining at Elizabeth Quay on the beautiful Swan River, and it’s easy to see why Perth is such a relaxed and naturally adventurous capital city.

Global Summit host

Thanks to our sponsors

WTTC has a variety of sponsorship packages available for 25th edition of the WTTC Global Summit, for more information, please contact andrew.brown@wttc.org to learn about how your organisation can be at the forefront of Travel & Tourism's showpiece event.

WTTC strategic partners

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See the highlights from previous Global Summits

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Sustainability & Investment Summit
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The Sustainability & Investment Summit explored how the Travel & Tourism sector can enhance its sustainable and inclusive growth through practical steps and lessons shared by leaders in the field.

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