The World Travel & Tourism Council of today is an organisation that has developed enormously since its inception, yet it still holds the same core values and purpose. The three main messages are in keeping with the vision of the CEOs who founded the Council in 1990:
- Governments recognising Travel & Tourism as a top priority
- Business balancing economics with people, culture and environment
- A shared pursuit of long-term growth and prosperity
WTTC’s Members remain the driving force behind its activities and policies. Membership now includes the entire spectrum of the Travel & Tourism industry - from airlines and airports to hotels and hospitality groups, tour operators and retail travel agents, online distributors, cruise lines, investment companies, insurance groups, and the technology industry.
As a voluntary organisation, WTTC provides an important example of business leaders spending time and money to move their global activity forward while playing a pivotal role in ensuring sustainable development in our ever-changing world.
WTTC’s research, which quantifies the direct and total impact of Travel & Tourism on our economies in terms of GDP and employment growth, has helped to raise awareness of the economic contribution of our industry and continues to feature heavily in the media and in Governments.
For over 30 years, our work has been fundamental in creating change and raising the awareness of Travel & Tourism’s value, not just as one of the world’s largest economic sectors, but also to the many communities and travellers enriched through their experiences. Our goal is for the Travel & Tourism sector to be seamless, secure, safe, inclusive, and sustainable whilst working to a greater public/private sector collaboration.