WTTC Change Makers

About WTTC

Our mission is to maximise the inclusive and sustainable growth potential of the Travel & Tourism sector by partnering with governments, destinations, communities and other stakeholders to drive economic development, create jobs, reduce poverty, security and understanding in our world.

For over 30 years, our work has been fundamental in creating change and raising the awareness of Travel & Tourism’s value, not just as one of the world’s largest economic sectors, but also to the many communities and travellers enriched through their experiences. Our goal is for the Travel & Tourism sector to be seamless, secure, safe, inclusive and sustainable whilst working to a greater public/private sector collaboration.


Our Members and Partners are inspired by a sense of responsibility and a desire to contribute to a better world. These powerful partnerships enable us to; drive sustainable & inclusive economic developments which create quality jobs, enhance crisis preparedness & destination resilience, and ensure the seamless & secure mobility of travellers – all the while ensuring they have an unforgettable and meaningful experience.


WTTC is a unique platform for governments to engage with businesses to jointly shape the future of Travel & Tourism and ensure its long-term competitiveness, inclusivity and sustainability. We participate in high-level governmental events and actively engage in multi-stakeholder dialogue with federal, regional and city governments to achieve sector-wide alignment.


Our initiatives bring together key stakeholders from the public & private sectors and focus on issues including; safe and seamless travel, crisis readiness & resilience, and sustainable growth through environmental action, destination stewardship, social responsibility and the future of work. 


Measuring the sectors size, growth and contribution to society forms the backbone of our mission.

Alongside our three key initiative focuses, we produce globally recognised economic impact reports and key policy reviews & studies focusing on issues such as social impact, medical tourism, and much more.

Our Economic Impact reports, covering 185 countries & 25 regions, are published yearly and showcase the sector's important contribution to the global GDP growth. 

WTTC EIR Global Growth Graph

We look forward to continuing to work with our Members, Governments, and global community on our vision for Travel & Tourism to grow sustainably for a better world.

WTTC Future Sustainable Travel & Tourism

Strategic Partners:       Saudi_Arabia HiltonAMEX